options concept store

options 1options 4options 2options 5options 3I love Amsterdam. I never lived there, but I did everything else there: study, work, shop and party. Luckily, my front door is only a fifteen minute train ride away from Amsterdam’s Central Station. Only downside: not living in Amsterdam means I have to enter the city via the Damrak or the Nieuwezijds Voorburgwal. Both are busy streets with tram lines, tourists and loads of loud shops and restaurants aiming to lure in those tourists. Not the Amsterdam I like. But something has changed for the better. Since 2012 concept store Options (it is also a cafe and is connected to design hotel The Exchange) has opened its doors on the Damrak. Conveniently located between the train station and fancy warehouse the Bijenkorf, Options comes to the rescue if all the visual and literal noise from the street is making you in need of some tranquility.

In the shop you’ll find beautiful stationary that gives Muji a run for its money, fashion for both adults and babies, sturdy backpacks from it-brand Herschel, fashion magazines, books and of course ‘design’ souvenirs for those tourists I spoke about earlier. The cafe serves fresh food to eat in or take away and they even have a small terrace for when the sun is shining.

photos by me 



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